
Wrap Up
ROLE: Designer
MEDIA: Christmas wrapping paper
Doug Fridlund & Mikael Alcock, who are the creative team behind this brilliant idea gave me just a simple brief: make viruses look Christmassy. I designed them to look like snowflakes.


The Wrap Up Project was created by WCRS to raise awareness of the UK’s increasing homelessness problem and support the fantastic work St Mungo’s do to help people rebuild their lives away from the streets.


The festive gift wrap re-creates viruses which pose serious health risks to people sleeping rough this winter including the common cold, influenza and pneumonia.
Patterns were printed on 100% recycled stock.
All proceeds went to St Mungo’s charity.


The Wrap Up Project received tonnes of international coverage including The Telegraph, The Daily Mail and TIME
