ROLE: Designer, artworker
MEDIA: Press ads, washroom advertising
I worked with a creative team on this campaign. They provided me with their drawn scamps, my aim was to find the right imagery and put it all together as a strong set of ads inspired by horror movie posters. I also used the the brand font as a base to create a new, eroded font used for this campaign. Additionally I recreated Marines' original graphic logo into a realistic 3D version of it.
CREATIVE IDEA: Differentiate the Royal Marines from the clean-cut world of other Armed Forces and highlight their elite credentials by presenting them from the point of view of their enemies; as an enemy’s worst nightmare.
This project was one of the most fun I have worked on. I could excel in my Photoshop skills. Above you can see how I transformed an innocent picture of a boy in bushes into a creepy scene.